Jul
21
Creating the right impression is an important part of winning investment cash. Principals and staff should not ignore this principal.
Investor impressions are created from several aspects of your interaction with them.
First, the clarity, crispness, and promptness of all communication is a must have component of principal credibility. Exercise care not to over commit. When you provide material, assure yourself that everything is carefully reviewed. Ensure that the material is grammatically correct and that the spelling is accurate. Take care to ensure accuracy. Don’t commit to dates you can’t meet. On the other hand, prove that you can produce material smoothly and quickly demonstrating a balance of managed processing and effective efficient operations. For investors, this presentation often is seen as a metaphor for the way the principal runs a business.
Show an interest in the right things. Look for information about your investors that shows a focus on factors that could make them a good fit or a poor fit. You don’t want investors that are going to interfere with business. You don’t need investors that will create work for you later because of their own circumstances. Seek out information and background that may be useful to your enterprise. Investors will appreciate that their participation was viewed on more than a financial level.
Provide business plans and other documents that demonstrate the capacity, completeness and ability to perform by you as the principal. Biographies should provide substantive background. Discussions should demonstrate experience, skills, and support to allow a successful investment.
Presentations should be simple, detailed, factual and delivered in a smooth, rehearsed and clear manner. Investors should feel a clear strong capacity from not only the details of the presentation, but from the form and format.
Offer a transparent view of your life, your business, and your plan. Transparency demonstrates that their are no hidden agendas and that you can be trusted with their capital. Transparency should be demonstrated on the front end discussion and then provided as a matter of course in planned and delivered investor communication.
Maintain a diverse and consistent set of referencable business associates, banking references, suppliers, and contractors. Strong references not only show that you have the support of these individuals and companies, but that there is evidence that you performed in a consistent, honest, trustworthy, and reliable basis with these individuals.
Principals who can bring these elements together – quality communication, the right interest in investors, solid plans and documents, clear presentations, transparency, and references – are on their way to positioning for continuing and growing investment capital raising and business success.
Blake Ratcliff, former Marine Officer & U.S. Naval Academy graduate, serial entrepreneur and rental housing expert writes prolifically for Ezines and is the Author of “The Warrior’s Guide” series of ebooks on real estate investing, real estate management, and investing.
Article Source: http://EzineArticles.com/?expert=Blake_Dale_Ratcliff
